Finca Realty Privacy Policy

This Privacy Policy applies to information collected through our website, online forms, email, phone calls, text messages, property inquiry tools, advertising campaigns, social media lead forms, open house registrations, customer relationship management systems, and related brokerage services.

By using our website or submitting information to us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect contact information, real estate inquiry information, website and device information, communications information, transaction-related information, and sensitive information when necessary to provide requested services or comply with law.

This may include your name, email address, phone number, property preferences, showing requests, seller consultation requests, mortgage pre-approval status if voluntarily provided, IP address, browser type, website activity, emails, text messages, transaction documents, and vendor contact information.

We do not use sensitive information to discriminate or to make housing unavailable to any person.

2. How We Use Your Information

We may use your information to respond to inquiries, provide real estate brokerage services, send property listings or market information, schedule consultations and showings, coordinate real estate transactions, communicate with transaction parties, improve our website and marketing systems, maintain required records, prevent fraud, and comply with legal obligations.

We do not use personal information to unlawfully steer, discriminate, or limit housing choices based on protected characteristics.

3. Fair Housing and Equal Service Commitment

Finca Realty provides real estate services in compliance with federal, state, and local fair housing laws, including the federal Fair Housing Act and the New Jersey Law Against Discrimination.

We do not make housing services available or unavailable, alter service levels, steer clients, target or exclude audiences, or make recommendations based on protected characteristics such as race, color, religion, national origin, sex, disability, familial status, or other legally protected categories.

4. How We Share Information

We may share information when necessary to provide real estate services and operate our business. This may include sharing information within our brokerage, with service providers, with real estate transaction parties, with advertising and analytics partners, and when required for legal or compliance reasons.

Transaction parties may include attorneys, lenders, title companies, inspectors, appraisers, insurance representatives, municipalities, MLS systems, homeowner associations, and closing service providers.

5. We Do Not Sell Personal Information in the Traditional Sense

Finca Realty does not sell your personal information for money.

However, some privacy laws define “sale” or “sharing” broadly to include certain advertising, analytics, tracking, retargeting, or lead-routing activities. Where applicable, you may request to opt out of the sale or sharing of your personal information, targeted advertising, or certain profiling activities.

6. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, scripts, and similar technologies to operate the website, remember preferences, understand website traffic, improve performance, measure advertising effectiveness, deliver real estate-related advertising, and analyze visitor interaction with property listings, forms, and content.

You may control cookies through your browser settings. Disabling cookies may affect certain website features.

7. Email, Phone, and Text Communications

By submitting your contact information, you authorize Finca Realty and its representatives to contact you regarding your inquiry, requested services, property information, appointments, and related real estate matters.

We may contact you by phone, email, text message, or other communication methods you provide.

You may unsubscribe from marketing emails at any time. If you consent to text messages, message frequency may vary. Message and data rates may apply. You may opt out of text messages by replying STOP.

Consent to receive marketing calls or texts is not a condition of purchasing, selling, renting, leasing, or using real estate brokerage services.

8. Your Privacy Choices and Rights

Depending on applicable law, you may have the right to access, correct, delete, or obtain a copy of certain personal information. You may also have the right to opt out of targeted advertising, the sale or sharing of personal information, certain profiling activities, or withdraw consent for certain processing activities.

To exercise these rights, contact us using the information below.

9. Data Retention

We retain personal information for as long as reasonably necessary to respond to inquiries, provide real estate services, maintain client and lead records, comply with brokerage, MLS, legal, regulatory, and transaction recordkeeping requirements, resolve disputes, prevent fraud, enforce agreements, and support business operations.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no website, email system, CRM, data transmission, or storage system can be guaranteed to be completely secure.

11. Children’s Privacy

Our website and services are intended for adults interested in real estate services. We do not knowingly collect personal information from children under 13.

12. Third-Party Websites and Platforms

Our website may contain links to third-party websites, property search tools, MLS or IDX platforms, lender websites, social media platforms, map tools, scheduling tools, and vendor websites.

We are not responsible for the privacy practices, security, or content of third-party websites or platforms.

13. Social Media and Advertising Platforms

If you interact with Finca Realty through Facebook, Instagram, Google, LinkedIn, YouTube, TikTok, Zillow, Realtor.com, Homes.com, or other platforms, those platforms may independently collect and process your information under their own privacy policies.

Information you submit through social media lead forms or advertising platforms may be shared with us so we can respond to your real estate inquiry.

14. MLS, IDX, and Property Search Tools

If our website offers property search, saved searches, listing alerts, IDX tools, or MLS-powered features, information you submit may be used to create or manage your search account, send property alerts, track saved properties, respond to showing requests, provide listing information, connect you with a licensed real estate professional, and comply with MLS or platform rules.

15. Non-Discrimination for Exercising Privacy Rights

We will not unlawfully discriminate against you for exercising privacy rights. Real estate services may still require certain information to respond to your inquiry, represent you, verify transaction details, or comply with legal and regulatory requirements.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised “Last Updated” date.

17. Contact Us

Finca Realty
2500 Brunswick Pike, Suite 101B
Lawrenceville, NJ 08648

Email: sales@fincarealtynj.com
Phone: 609-606-2040
Website: www.fincarealtynj.com